Miliband Watch: Social Media and The Labour Conference
I used Social Media Monitoring tool Brandwatch to analyse the number of social media mentions regarding Ed Miliband in the wake of the recent Labour conference. Ed Milliband One main take away from...
View ArticleThe State of Travel Blogging 2013 [infographic]
Quality travel blogs are a highly sought-after space for any business that works in tourism, transport, travel insurance or any other travel-related field. The best of them attract hundreds of...
View Article10 Steps to Email Marketing Success [Infographic]
Over the last few years email marketing has had to take a back seat as many brands shifted their focus towards social media. With billions of users logging onto social networks like Facebook, Twitter...
View ArticleHack Attack: Cyber Security Challenges Faced by Businesses [Infographic]
On May 21st, 2014 Ebay experienced the biggest hack of all time, which lead to exposure of the person details of millions of people around the world. While Ebay insisted no financial information was...
View ArticleCreating and Managing a Dream Team in the Workplace
Since the global financial crisis, achieving new levels of efficiency and productivity has become a necessity for businesses of all sizes. In order to stay on stay on top of their game in a competitive...
View ArticleUnderstanding Sentiment Analysis: What It Is And Why It’s Used
Sentiment analysis – otherwise known as opinion mining – is a much bandied about but often misunderstood term. In essence, it is the process of determining the emotional tone behind a series of words,...
View Article8 Ways Social Listening Can Benefit Your Content Marketing
We are big believers in the benefits of content marketing at Brandwatch. Since the very beginning we’ve worked hard to create content that offers value to our audience. Today, our content marketing...
View ArticleResearch: How to Gain Product Feedback in Hours, Not Weeks
Every business knows that customer feedback is valuable. It allows us to learn whether a product has met a customer’s expectation and how we can improve our products. Traditionally, there are two ways...
View ArticleAsk an Expert: The 10 Step Guide to Championing Social Data in Your Business
One of the things we notice when speaking to our clients and peers is the sheer variety of ways that social data is applied within organizations. At its most simple, social data is being used to...
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